Don’t Sell Me A Car. Tell Me A Story (Part IV)

It’s time for another installment of “Don’t Sell Me A Car. Tell Me A Story.” This is the fourth installment in the series. You can find previous posts here (#1), here (#2), and here (#3)

Chevrolet has come out with another holiday commercial. This one is a real tear-jerker, and as in past years, Chevrolet features an older vehicle. This year, they feature a 1972 Chevrolet Suburban.

I won’t get into the story itself. You should see it for yourself. What I will say is that commercials like this, when done properly, are incredibly powerful. The holidays are the perfect time to release this type of commercial, but I wonder if brands couldn’t benefit from them all year long. I know I’d like to see more commercials like this, and I’d like to see them at times other than just during the holidays.

Here’s Chevy’s 2023 holiday commercial. Enjoy! (And be sure to have the tissues handy.0


Leave a Reply

Your email address will not be published. Required fields are marked *